Case Study
LinkedIn: Founder-Led Pipeline
B2B Professional Services · UAE & United Kingdom
Request a Callback
Tell us what you need and a strategist will reply within one business day.
Headline results
Qualified inbound conversations
+
0
%
Sales cycle length
-
0
%
Average deal size
+
0
%
The Problem
Where they started
A consultancy relied almost entirely on referrals. The founder was well regarded in private but effectively invisible in the market, and new business was unpredictable quarter to quarter.
The Strategy
What we changed
We built a founder-led content engine around a specific, defensible point of view, paired with targeted LinkedIn advertising against a named account list.
Execution
What we actually shipped
- Positioning workshop to define the narrative and the audience it serves
- Interview-led ghostwriting producing four posts per week in the founder's voice
- Profile and featured section rebuilt to convert profile visits into calls
- Deliberate engagement programme within target accounts
- LinkedIn ads retargeting engaged profile visitors with a low-friction offer
The Result
Where it landed
Inbound replaced referral as the primary pipeline source, and deals that began as inbound closed faster and larger than referred ones.
Facing something similar?
Book a strategy call. We will tell you which parts of this transfer to your situation and which do not.