AI Search Optimization & GEO Services That Get Your Brand Cited by AI

GEO is the practice of improving your content, entity signals and third-party authority so that AI-powered search systems can understand what your business does, retrieve relevant information about it, and potentially cite it when generating answers. Where SEO competes for a position on a results page, GEO competes to be one of the sources the answer is built from.

SEO optimises to rank in a list of results; the unit of success is a ranking and a click. GEO optimises to be included in a generated answer; the unit of success is a mention or citation. They share most of their inputs — technical health, content quality, topical authority, credible external references — which is why GEO extends an SEO programme rather than replacing it.

It affects consideration before anyone reaches your website. If a buyer asks an assistant which companies to shortlist and your competitors are named while you are not, that decision is partly made before you ever get a chance to compete. GEO works to get your brand into those answers, and to make sure what is said about you is accurate.

Honestly: nobody outside these companies knows the exact mechanics, and they change frequently. What consistently matters in practice is relevance to the question, content quality and depth, clear entity information, source credibility, corroboration from independent third parties, structured data, crawlability and topical authority. Any agency claiming to know a proprietary AI ranking algorithm is guessing.

We can work on the factors that influence it — entity clarity, answer-ready content, third-party authority and citable source material — and we track your mention and citation rate across a defined prompt set over time. What nobody can offer is a guaranteed placement, because there is no submission mechanism or paid inclusion to buy.

Yes, and this is where GEO overlaps most heavily with conventional SEO. AI Overviews draw substantially on content that already performs in Google’s index, so technical health, topical authority, clear structure and direct answers to specific questions all contribute. Strong organic performance is close to a prerequisite.

Yes. Perplexity cites sources unusually prominently, which makes it one of the most measurable platforms to work on. The work centres on being a clearly attributable source: direct answers, original data, clear authorship and pages that are easy to crawl and quote.

Yes. We define a prompt universe for your category, run those prompts across the major platforms on a regular cadence, and record whether your brand is mentioned, whether your site is cited, which competitors appear, and how you are characterised. Because AI answers are non-deterministic, we track rates across repeated runs rather than treating a single response as fact.

Through brand mention rate, citation rate, share of AI answers, competitor mention rate, prompt coverage, citation sources, context and sentiment, and visibility on commercially intent-heavy questions. These are visibility indicators. We report them alongside your organic search and business metrics rather than claiming they map directly to traffic or revenue.

Entity and structural fixes can change how your business is described within weeks. Meaningful movement in mention and citation rates usually takes three to six months, because it depends on content being produced, indexed and corroborated by third parties. Authority-led change is slower still and compounds.

No, and we would not take an engagement that treated it that way. GEO depends on the same foundations as SEO: a crawlable site, quality content, topical authority and credible external references. A business with weak SEO fundamentals cannot buy its way into AI answers by relabelling the work.

Both, and we usually start with what exists. Most sites already hold the expertise; it is written as marketing prose rather than as extractable answers. Restructuring that into clear definitions, comparisons, FAQs and specifications is faster and cheaper than writing from scratch. New content then fills the genuine gaps the prompt research exposes.

An entity is the machine-readable concept of your organisation — who you are, what you do, who works there, what you sell, where you operate. Entity optimization makes that information explicit and consistent on your site through schema and structure, and consistent everywhere else it appears. Conflicting information makes a business harder to represent confidently.

Structuring and publishing information so that language models can interpret it correctly and associate your brand with the right topics. In practice it overlaps heavily with entity optimization and answer-ready content: unambiguous language, clear definitions, consistent terminology and verifiable claims.

Yes, and it is often the most useful part of the reporting. We record which competitors are named on which prompts, which sources the models draw on to name them, and where the gap between you and them is widest. That usually produces a clearer content and PR priority list than any keyword tool.

Yes. We work across the USA, UAE, UK, Australia, Canada, Saudi Arabia, Singapore and the Philippines. Prompt sets are built per market, because buyers phrase questions differently and the publications treated as authoritative vary considerably by country and language.

Scoped against the prompt universe, number of markets, current entity state and the volume of content and authority work required. Audits are fixed price. Ongoing programmes run as monthly retainers, most often alongside an SEO engagement because the two share so many inputs.