Case Study
Healthcare: Multi-Location Local SEO
Healthcare & Clinics · Australia
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Headline results
Map pack impressions
+
0
%
Booking form completions
+
0
%
Cost per patient acquisition
-
0
%
The Problem
Where they started
A clinic group with eleven locations had inconsistent Google Business Profiles, duplicate listings and thin location pages. Several sites were invisible in their own suburbs.
The Strategy
What we changed
We consolidated the local footprint, rebuilt location pages with genuinely distinct content, and instrumented booking so paid and organic could be compared honestly.
Execution
What we actually shipped
- Google Business Profile audit, de-duplication and consistent NAP across directories
- Eleven location pages rebuilt with practitioner, service and suburb-specific content
- Review generation programme compliant with AHPRA advertising guidelines
- Booking funnel tracked end to end with server-side events
- Local landing pages aligned with paid search for the weakest-performing sites
The Result
Where it landed
Every location reached first-page map pack visibility for its primary service term, and patient acquisition cost fell across the group.
Facing something similar?
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